"Our mission is to build, manage and cultivate a diverse brand portfolio. We will not be confined to a single market, industry, or product, instead, we will constantly pursue new opportunities while improving existing operations. The decision to create Twelve21 was rooted in the belief that most small businesses and start-ups fail because they lack the resources required to survive mistakes. By creating a strong, central operating organization, Twelve21 is positioned to allow potential brands to grow and avoid failure. When done successfully, there is no limit to our potential."